Stories, research, notes, and news from the team building Blooper.
The slowest part of an AI video project is often the first hour, spent re-explaining the brand. Creative memory carries what your team and your client settled into the next brief, and puts it where a new teammate can read it.
A wrong AI clip costs as much as a right one. Here is what a redo costs in Blooper credits, with the arithmetic, and how creative memory and stills-first work keep the same mistake from being paid for twice.
Most AI video tools forget everything when the chat ends. Blooper keeps what you, your team and your client have settled, shows it to you as cards you can read and edit, and brings it into the next brief.
Raw @-mentions sink to 71% identity on the densest multi-image prompts; a one-line rewrite holds 98% fleet-wide — what we learned running 50 scenarios across three providers.
Blooper now has a blog at /blog — stories, research, notes, and news. Four tracks, one feed.
